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Standard Chartered

Lead, Wealth and Customer Engagement

Remote • Singapore, SGP • Unknown • Не указана
Зарплата
Не указана
Опубликовано
8 дн назад
Описание

Job Summary

  • Translate approved Wealth business priorities and customer engagement strategies into high-quality, measurable campaigns, communications, client experiences and engagement programmes across markets.
  • Lead the execution and activation of global Wealth marketing initiatives by developing frameworks, toolkits, implementation guidance and best practices that enable effective market adoption and local adaptation.
  • Drive consistent and impactful client engagement outcomes through campaign activation, event excellence, stakeholder collaboration, and performance optimisation.

Key Responsibilities

Campaign Activation and Marketing Execution

  • Translate approved Wealth engagement priorities into integrated campaigns, customer journeys, content frameworks, channel plans and activation programmes.
  • Lead end-to-end implementation of global marketing initiatives, ensuring timely delivery, strong governance and measurable outcomes.
  • Partner with markets to drive adoption, execution quality and alignment to global engagement standards.

Client Engagement and Communications

  • Develop customer engagement frameworks, communications approaches and content strategies that support Wealth propositions and business priorities.
  • Create strategic briefs and communication guidance for creative, digital, CRM, media and agency partners.
  • Ensure client communications remain customer-relevant, commercially effective and aligned to brand standards.

Event And Experience Excellence

  • Establish and maintain global standards and frameworks for client events and experiences.
  • Provide guidance and enablement to regional and country teams to ensure consistent event quality, customer experience and brand execution.
  • Lead the design and activation of priority client engagement events and experience programmes across markets.

Market Enablement and Capability Building

  • Develop reusable toolkits, templates, frameworks and implementation guidance that support local market adaptation.
  • Share best practices, lessons learned and successful activation approaches across markets.
  • Support regional and country marketing teams in delivering high-quality customer engagement programmes.

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