Carex Sweden

remote • TUR • senior • Не указана

**About Us** Carex Sweden is a fast-growing international company operating in the dermocosmetics, cosmetics and FMCG sectors, with a growing presence across Europe, the Middle East and CIS markets. We are looking for a passionate, analytical and results-oriented **Brand Manager** to lead the development and growth of our **Celenes by Sweden** brand. **Key Responsibilities** * Develop and implement short- and long-term brand strategies, positioning and annual marketing plans aligned with company objectives. * Drive sustainable brand growth through consumer insights, market trends, innovation and competitive analysis. * Plan and execute integrated 360° marketing campaigns, including ATL, BTL, digital, social media, influencer marketing and in-store activations. * Lead new product development, product launches and relaunches in close collaboration with R&D, Regulatory Affairs, Sales and other relevant departments. * Manage the brand's marketing budget, monitor performance and contribute to brand profitability and P&L objectives. * Develop brand communication strategies to strengthen brand awareness, consumer engagement and market positioning. * Manage external agencies, including creative, digital, PR, influencer and media partners, ensuring effective execution and measurable results. * Collaborate closely with Sales, Trade Marketing and E-commerce teams to ensure consistent brand execution across all channels. * Analyze market data, consumer behavior, competitor activities and campaign performance to identify growth opportunities. * Monitor key brand performance indicators, including market share, sales performance, campaign ROI and marketing effectiveness. * Contribute to demand forecasting and commercial planning processes in coordination with relevant stakeholders. * Ensure consistent brand identity, messaging and positioning across products, markets and communication channels. * Prepare regular brand performance reports, strategic recommendations and action plans for management. **Qualifications** * Bachelor's degree in Marketing, Business Administration, Economics or a related field. * Minimum 5 years of relevant experience in brand management, preferably within cosmetics, dermocosmetics, personal care or FMCG industries. * Proven experience in brand strategy, product launches and integrated marketing campaign management. * Strong understanding of digital marketing, social media, influencer marketing and consumer engagement. * Experience in marketing budget management, performance tracking and market analysis. * Advanced proficiency in English, both written and spoken. * Advanced knowledge of Microsoft Office, particularly Excel and PowerPoint. * Strong analytical thinking, strategic planning and commercial awareness. * Excellent communication, presentation and stakeholder management skills. * Creative, proactive, results-driven and capable of managing multiple projects simultaneously. * Strong collaboration skills and the ability to work effectively in a fast-paced, cross-functional environment. **Join Our Team** If you are passionate about building strong brands, understanding consumer needs and turning innovative ideas into measurable business results, we would be pleased to meet you. **Be part of the growth journey of Celenes by Sweden!**