GAMING1

hybrid • BEL • middle • Не указана

**THE SCOPE** With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. As part of its sustained growth, Gaming1 is looking for a Casino **CRM Specialist** to join its Marketing team. As Casino CRM Specialist, you will work closely with the Market Lead and with the rest of the CRM team to **support, help implement and enhance** the overall CRM strategy for GAMING1 brands. The Casino CRM Specialist is responsible for optimizing active and new player retention while strengthening their engagement with our brands. The main responsibilities of the role will include campaign creation, execution, **optimization and analysis** for B+ operations in Belgium. You will be naturally analytical and highly attentive, ensuring a good level of targeting, testing and reporting is applied across all campaigns. Focused on fun and innovation, you’ll ensure that we build and maintain a best-in-class customer experience throughout the player lifecycle. Reporting to our Market Lead this role will have significant customer impact, bolstering customer experience and engagement. **YOUR ROLE** * Developing, implementing and optimising CRM strategies across the customer lifecycle. * Planning, executing and evaluating customer communications and CRM campaigns across relevant channels including but not limited to landing pages, email, rich inbox, sms, and push notifications. * Managing customer segmentation, targeting and personalisation initiatives. * Analysing customer behaviour, campaign performance and CRM data to identify insights and opportunities for improvement. * Supporting customer acquisition, engagement, retention, loyalty and reactivation initiatives. * Conducting testing and optimisation activities to improve the relevance and effectiveness of customer communications. * Collaborating with relevant internal teams and external partners to ensure the timely and effective delivery of CRM initiatives. * Maintaining campaign calendars, documentation, reporting and quality-control processes. * Ensuring that CRM activities comply with applicable compliance requirements, internal policies and brand guidelines. * Supporting the development and improvement of CRM tools, processes and ways of working. * Keeping up to date with CRM trends, technologies and best practices. * Undertaking any other reasonable duties consistent with the nature and level of the role. **YOUR PROFILE** * Bachelor’s degree in Business, Marketing, or a related field. * Proven experience in CRM management, ideally within the online casino industry. * Fluent in English and Dutch ; proficiency in French is highly valued. * Strong knowledge of Casino products & promotions (local and international) * Proficiency with CRM and bonus systems, including CDP, CEP, and third-party bonus tools. * Ability to prioritize and adapt to shifting requirements in a fast-paced environment, demonstrating flexibility, resilience, and a commitment to high standards under pressure. * Exceptional analytical skills, capable of interpreting complex data to generate actionable insights and make data-driven decisions that drive business improvements and strategic direction. * Outstanding communication and interpersonal skills, enabling effective collaboration across teams and stakeholders. **What We Offer** As well as enjoying a unique experience – centered around our values of Pleasure, Team Spirit, Performance, Boldness and Integrity – alongside 1.600 colleagues worldwide, you'll have the opportunity to contribute to the international development of a fast-growing family company. Joining Gaming1 means becoming part of a human and entrepreneurial adventure where people are empowered to make an impact, grow and succeed together. We offer: * the opportunity to work on ambitious international projects within a solid and growing group * a collaborative and high-performing work environment * leadership based on trust, autonomy, talent and shared values * continuous learning and career development opportunities through training and internal mobility * a competitive salary and benefits package aligned with the local market * a hybrid working model, with the possibility to work remotely up to 50% of your working time * an international and collaborative environment where people come first **THE INTERVIEW PROCESS**