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Muttdata

Head of Marketing – LATAM & US

remote • WW • head • Не указана
**🚀Join our Data+AI remote startup 🚀** Muttdata is a dynamic startup committed to crafting innovative systems using cutting-edge Big Data and AI technologies. If you consider yourself a data nerd like us, we'd love to connect! We are looking for a strategic, results-driven **Head of Marketing** to lead Marketing into its next stage as a strategic function with a measurable contribution to revenue. Reporting to the Global CRO, you'll own Marketing's strategy, budget, team, and results across two different markets: the US, where we are building brand and pipeline, and Mexico and LATAM, where we grow relationships with referenceable logos. This is a senior leadership role for someone with sharp business judgment. You'll decide where the budget goes and why, make Marketing's impact visible and trusted by Sales and leadership, and lead a senior team of specialists who work with AI every day.  The ideal candidate is a hands-on manager with the ability to take strategic actions while leading the marketing department. **🚀 What We Do** * Leveraging our expertise, we build modern Machine Learning systems for demand planning and budget forecasting. * Developing scalable data infrastructures, we enhance high-level decision-making, tailored to each client. * Offering comprehensive Data Engineering and custom AI solutions, we optimize cloud-based systems. * Using Generative AI, we help e-commerce platforms and retailers create higher-quality ads, faster. **🌟 Our Partnerships** * Amazon Web Services * Astronomer * Databricks **🌟 Our values** * 📊 We are Data Nerds * 🤗 We are Open Team Players * 🚀 We Take Ownership * 🌟 We Have a Positive Mindset 🔍 **Curious about what we’re up to?** Check out our [**case studies**](https://blog.muttdata.ai/tag/Case%20Studies/1) and dive into our [**blog pos**](https://blog.muttdata.ai/)**t** to learn more about our culture and the exciting projects we’re working on! 🚀 **Responsibilities 🤓** **Strategy & positioning** \- Define Marketing's strategy and annual plan, aligned with commercial targets by geography. \- Sharpen Muttdata's positioning in Data & AI services, with a differentiated story for the US , for Mexico, and for LATAM. \- Contribute to leadership decisions on priority verticals and US go-to-market, and turn them into Marketing plans. **Revenue, budget & attribution** \- Own Marketing's contribution to pipeline, not MQL volume. \- Create a solid strategy that drives organic leads with clear intention. \- Define lead and attribution standards with Sales, and make sure both teams adopt them. \- Allocate the budget across brand, demand generation, and account growth by market, and review it quarterly based on results. **Brand & content** \- Build a brand in a market where we're still unknown: executive thought leadership, POV content, case studies with real numbers, and memorable events. \- Lead a content engine that ranks in search, GEO, and LLMs, and keep brand consistency across everything Muttdata publishes. **Team leadership & operating model** \- Lead and develop a senior team of specialists, each owning a domain with clear KPIs, and build an impact-based career path with People. \- Run Marketing with a clear cadence of goals, reviews, and dashboards, and represent Marketing in front of the CEO, CROs, and peer areas. \- Make AI part of how the team works, with humans validating every output. **What success looks like** **First 90 days** **Diagnose and align** \- Clear view of what to keep or change; lead and attribution standards agreed with Sales; budget split by market approved; Marketing reporting in dashboards **6 months** **Build the engine** Nurturing, ABM, and executive content running with steady cadence; brand baseline in place; each team member with clear KPIs **12 months** **Strategic function** Marketing pipeline on plan and trusted by leadership; growing brand awareness in the US; an AI-enabled team that grows impact faster than headcount **Required Skills 💻** * 5–10+ years in B2B marketing, including 3–5 years leading a marketing function and a senior team. * Track record in B2B technology, IT services, consulting, or SaaS, with complex solutions and long sales cycles. * Proven ownership of a marketing budget and pipeline targets, with results you can walk us through in numbers. * Experience defining lead and attribution models and Marketing–Sales processes, using HubSpot and funnel dashboards. * Experience with ABM and with building a brand in a new market, including defending brand investment to leadership. * Strong positioning and storytelling skills: able to turn technical expertise (Data, ML, AI) into a sharp point of view for executive buyers. * Practical use of AI in marketing workflows, and the ability to lead a team through that change. * Fluent English (written and spoken). **Nice to have** * Experience marketing to US enterprise buyers from a LATAM-based company. * Experience marketing Data, AI, or cloud services, ideally in a technology consultancy. * Experience with partner co-marketing programs (AWS, Databricks, Google Cloud, or similar). * Experience with SEO, GEO, and content strategy for LLM visibility. **🎁 Perks** * **Remote-first culture** – work from anywhere! 🌍 * **AWS & Databricks certifications** fully covered 🚀 * **Birthday off + an extra vacation week** (Mutt Week! 🏖️) * **Referral bonuses** – help us grow the team & get rewarded! * **[Maslow](https://maslow.hr/):** Monthly credits to spend in our benefits marketplace. * ✈️**🏝️ [Annual Mutters' Trip](https://www.youtube.com/watch?v=dq1x2krHGb8&t=2s)** – an unforgettable getaway with the team! * **👶 Monthly Childcare Reimbursement**  – Because supporting families matters too