Muttdata
Head of Marketing – LATAM & US
remote • WW • head • Не указана
**🚀Join our Data+AI remote startup 🚀**
Muttdata is a dynamic startup committed to crafting innovative systems using cutting-edge Big Data and AI technologies. If you consider yourself a data nerd like us, we'd love to connect!
We are looking for a strategic, results-driven **Head of Marketing** to lead Marketing into its next stage as a strategic function with a measurable contribution to revenue. Reporting to the Global CRO, you'll own Marketing's strategy, budget, team, and results across two different markets: the US, where we are building brand and pipeline, and Mexico and LATAM, where we grow relationships with referenceable logos.
This is a senior leadership role for someone with sharp business judgment. You'll decide where the budget goes and why, make Marketing's impact visible and trusted by Sales and leadership, and lead a senior team of specialists who work with AI every day.
The ideal candidate is a hands-on manager with the ability to take strategic actions while leading the marketing department.
**🚀 What We Do**
* Leveraging our expertise, we build modern Machine Learning systems for demand planning and budget forecasting.
* Developing scalable data infrastructures, we enhance high-level decision-making, tailored to each client.
* Offering comprehensive Data Engineering and custom AI solutions, we optimize cloud-based systems.
* Using Generative AI, we help e-commerce platforms and retailers create higher-quality ads, faster.
**🌟 Our Partnerships**
* Amazon Web Services
* Astronomer
* Databricks
**🌟 Our values**
* 📊 We are Data Nerds
* 🤗 We are Open Team Players
* 🚀 We Take Ownership
* 🌟 We Have a Positive Mindset
🔍 **Curious about what we’re up to?** Check out our [**case studies**](https://blog.muttdata.ai/tag/Case%20Studies/1) and dive into our [**blog pos**](https://blog.muttdata.ai/)**t** to learn more about our culture and the exciting projects we’re working on! 🚀
**Responsibilities 🤓**
**Strategy & positioning**
\- Define Marketing's strategy and annual plan, aligned with commercial targets by geography.
\- Sharpen Muttdata's positioning in Data & AI services, with a differentiated story for the US , for Mexico, and for LATAM.
\- Contribute to leadership decisions on priority verticals and US go-to-market, and turn them into Marketing plans.
**Revenue, budget & attribution**
\- Own Marketing's contribution to pipeline, not MQL volume.
\- Create a solid strategy that drives organic leads with clear intention.
\- Define lead and attribution standards with Sales, and make sure both teams adopt them.
\- Allocate the budget across brand, demand generation, and account growth by market, and review it quarterly based on results.
**Brand & content**
\- Build a brand in a market where we're still unknown: executive thought leadership, POV content, case studies with real numbers, and memorable events.
\- Lead a content engine that ranks in search, GEO, and LLMs, and keep brand consistency across everything Muttdata publishes.
**Team leadership & operating model**
\- Lead and develop a senior team of specialists, each owning a domain with clear KPIs, and build an impact-based career path with People.
\- Run Marketing with a clear cadence of goals, reviews, and dashboards, and represent Marketing in front of the CEO, CROs, and peer areas.
\- Make AI part of how the team works, with humans validating every output.
**What success looks like**
**First 90 days**
**Diagnose and align**
\- Clear view of what to keep or change; lead and attribution standards agreed with Sales; budget split by market approved; Marketing reporting in dashboards
**6 months**
**Build the engine**
Nurturing, ABM, and executive content running with steady cadence; brand baseline in place; each team member with clear KPIs
**12 months**
**Strategic function**
Marketing pipeline on plan and trusted by leadership; growing brand awareness in the US; an AI-enabled team that grows impact faster than headcount
**Required Skills 💻**
* 5–10+ years in B2B marketing, including 3–5 years leading a marketing function and a senior team.
* Track record in B2B technology, IT services, consulting, or SaaS, with complex solutions and long sales cycles.
* Proven ownership of a marketing budget and pipeline targets, with results you can walk us through in numbers.
* Experience defining lead and attribution models and Marketing–Sales processes, using HubSpot and funnel dashboards.
* Experience with ABM and with building a brand in a new market, including defending brand investment to leadership.
* Strong positioning and storytelling skills: able to turn technical expertise (Data, ML, AI) into a sharp point of view for executive buyers.
* Practical use of AI in marketing workflows, and the ability to lead a team through that change.
* Fluent English (written and spoken).
**Nice to have**
* Experience marketing to US enterprise buyers from a LATAM-based company.
* Experience marketing Data, AI, or cloud services, ideally in a technology consultancy.
* Experience with partner co-marketing programs (AWS, Databricks, Google Cloud, or similar).
* Experience with SEO, GEO, and content strategy for LLM visibility.
**🎁 Perks**
* **Remote-first culture** – work from anywhere! 🌍
* **AWS & Databricks certifications** fully covered 🚀
* **Birthday off + an extra vacation week** (Mutt Week! 🏖️)
* **Referral bonuses** – help us grow the team & get rewarded!
* **[Maslow](https://maslow.hr/):** Monthly credits to spend in our benefits marketplace.
* ✈️**🏝️ [Annual Mutters' Trip](https://www.youtube.com/watch?v=dq1x2krHGb8&t=2s)** – an unforgettable getaway with the team!
* **👶 Monthly Childcare Reimbursement** – Because supporting families matters too