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Property Shop Investment LLC (PSI)

Social Media Marketing Specialist

office • ARE • junior • Не указана
**Company Description** Property Shop Investment LLC (PSI), established in 2007, is a leading private real estate company headquartered in Abu Dhabi and recognized as a top-performing agency in the UAE market. PSI has built a strong brand through consistent performance and partnerships with esteemed developers in Abu Dhabi and Dubai. The company offers a comprehensive range of services, including property brokerage, development and consultancy, real estate marketing, investment advisory, property appraisal, and property and facility management. PSI operates through specialized teams such as Sales, Listing, Leasing, Marketing, Business Development, Learning & Development, Mortgage, and Contact Center. With offices across the UAE, Germany, and the Netherlands, PSI provides opportunities in a dynamic, growth-oriented, and internationally connected environment. **Role Description** The Social Media Marketing Specialist role is a full-time, on-site position based in Abu Dhabi. The specialist will manage and grow PSI’s presence across social media platforms, creating and scheduling engaging content that aligns with brand guidelines and marketing objectives. Daily tasks include planning social media calendars, developing campaigns to promote properties and services, monitoring performance metrics, and optimizing content based on analytics. The role involves close collaboration with the Marketing, Sales, and Listing teams to ensure consistent messaging and timely promotion of new projects and listings. The specialist will also respond to audience inquiries, support lead generation initiatives, and stay updated on social media trends and best practices in the real estate sector. **Qualifications** * Ability to develop and execute Social Media Marketing strategies, with experience in Digital Marketing and broader Marketing activities. * Strong Social Media Content Creation skills, including writing, visual coordination, and adapting content for multiple platforms. * Excellent Communication skills, with the ability to collaborate effectively with cross-functional teams and engage online audiences. * Experience using social media analytics tools (e.g., Meta Business Suite, Instagram Insights, LinkedIn analytics) to track and optimize performance. * Familiarity with real estate or property-related marketing in the UAE market is an advantage. * Proficiency in basic design or content tools (e.g., Canva, Adobe Creative Cloud, or similar) is beneficial. * Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. * Ability to work on-site in Abu Dhabi, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.