ADAC Nordbayern e.V.

office • DEU • middle • Не указана

**About The Company** ADAC Nordbayern e.V. is part of ADAC, an organization committed to helping and supporting its members. The company’s work is guided by professional expertise, a practical approach to solving problems, and a focus on providing people with reliable assistance. ADAC values a diverse workforce and recognizes that different experiences and perspectives help its teams deliver effective support. The organization offers an environment where employees can contribute their expertise, develop professionally, and take pride in work that makes a difference. **About The Role** ADAC Nordbayern e.V. is seeking a Digital Marketing Manager to build and advance marketing activities across its specialist business areas. This full-time, permanent position is based in Nuremberg, Bavaria, and offers the opportunity to shape advertising and marketing strategy while strengthening the online visibility and reach of the organization’s offerings. You will combine strategic planning with hands-on implementation, using performance data and audience insights to guide decisions. The role also calls for an ongoing interest in digital marketing developments, mobility, and virtual motorsports. **Qualifications** * A university degree or vocational qualification in marketing, communications, or a related discipline. * Several years of professional experience in marketing, ideally including digital marketing strategy, campaign development, website optimization, or performance analysis. * A strong interest in mobility and motorsports, including virtual motorsports. * Excellent conceptual thinking and the ability to turn business needs and analytical findings into clear, practical recommendations. * An independent, organized, structured, and solution-oriented approach, combined with a willingness to take a hands-on role. * Strong written and verbal communication skills, including the ability to present analysis and reporting clearly to relevant stakeholders. * A valid Class B driving license and willingness to travel for business when required. **Responsibilities** * Develop, establish, and implement advertising and marketing strategies for ADAC Nordbayern’s various specialist business areas. * Further develop the organization’s websites and carry out search engine optimization to improve organic visibility and increase the reach of its services and offerings. * Monitor and analyze reach, campaign performance, and user behavior across relevant digital channels. * Translate performance findings and audience insights into actionable recommendations that inform and improve the marketing strategy. * Prepare analysis and reporting, communicate results, and present findings to relevant colleagues and stakeholders. * Track, evaluate, and assess current trends and developments in digital marketing, identifying new opportunities and suitable measures for the organization. * Work with relevant teams to ensure that marketing activity supports business objectives and provides a consistent, effective experience for audiences. **Benefits** This permanent, full-time position offers a 38-hour workweek and a modern, ergonomic workplace within an open and motivated team. ADAC Nordbayern provides 13.3 monthly salaries per year, including vacation and Christmas payments, as well as salary development in line with collectively agreed increases in the private insurance industry. Employees can also receive capital-forming benefits and financial support for occupational retirement provision. The annual vacation allowance is six weeks. You will have access to role-appropriate training and individual development opportunities. To support commuting and mobility, the company contributes toward a job ticket and offers eligible permanent employees the option to lease a JobRad through salary conversion. Equal Opportunity ADAC values diversity and welcomes people with different backgrounds, perspectives, and experiences. We are committed to a respectful and supportive working environment where employees can contribute their skills and develop professionally. Applicants are considered on the basis of their qualifications and suitability for the role.