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Khepri Digital

Search / Gen.Search Optimization Lead

remote • PHL • unknown • Не указана
**About the role** Khepri Digital runs SEO and GEO for hotel and hospitality brands across Asia. You’ll own how we do SEO: define the method, write the SOP, measure the results, and teach the team to deliver it. You’ll also own the quality of the work and the results our clients see. You’ll coach our Account Managers and mid-level SEOs, and build the automations that make their work faster. **What you’ll do** * Define how we do SEO and GEO, and own the SOPs, roadmaps and documentation that go with it * Coach Account Managers and mid-level SEOs, and lead the delivery team: link builders, two SEO Executives (on-page and off-page) and content writers * Own the GEO approach: visibility in Google AI Overviews, ChatGPT and Perplexity, with metrics that are measurable and actionable * Set the SEO strategy across client accounts, from link building and on-page work to analysis * Be the final quality and brand check before work reaches the client: accurate, evidence-based and on-brand * Run structured SEO experiments and make decisions with data * Report results in terms clients understand * Build SEO automations, using AI tools such as Claude, and keep up with how SEO and GEO are changing **What you bring** * Senior SEO experience owning client or account performance * Experience writing SEO and GEO processes that other people follow * Original, earned link-building strategies, not bought links * A strong grasp of on-page and technical SEO metrics, and the habit of backing claims with data * Experience running SEO experiments * A good eye for client branding, and the judgement to know when not to do something * Experience leading and coaching a small SEO or content team **Tools:** Claude, SEMrush, Google Search Console, Surfer, automation tooling