Aquent

remote • USA • senior • Не указана

Aquent is proud to partner with a pioneering technology company that is revolutionizing how businesses manage data, delivering cutting-edge solutions that empower clients to achieve unparalleled operational efficiency and strategic insight. In this dynamic role, you will play a pivotal part in driving global revenue outcomes and shaping the future of AI-enabled marketing, making a tangible, lasting impact on market expansion and strategic partnerships from day one. **The Opportunity** This is an extraordinary opportunity for a visionary leader to take the helm of global demand generation efforts, building, optimizing, and scaling a revenue-focused demand engine from the ground up. You will be instrumental in developing and executing strategies that directly contribute to pipeline and revenue goals, influencing cross-functional teams to drive meaningful growth. At the forefront of integrating AI into marketing workflows, you will forge critical partnerships, deliver actionable intelligence to sales teams, and play a key role in expanding a strategic alliance with a major cloud provider. **What You’ll Do** * Develop and execute a global demand generation plan meticulously aligned with pipeline and revenue objectives. * Own quarterly pipeline contribution targets, continuously optimizing performance across various channels and programs. * Manage global advertising and digital marketing budgets, making data-driven investment decisions to maximize ROI. * Strategically improve inbound lead quality, conversion rates, and cost per opportunity. * Oversee the global integrated campaign calendar and strategy, ensuring cohesive and impactful execution. * Design and launch campaigns tailored to target audiences, buyer journey stages, key performance indicators (KPIs), and pipeline objectives. * Collaborate closely with product marketing to translate positioning into highly effective demand programs. * Develop, test, and optimize nurture strategies to guide prospects through the sales funnel. * Manage and refine the propensity model for intelligent account and lead prioritization. * Provide sales and business development teams with actionable account intelligence, including intent signals, technographic data, and trigger-event alerts. * Build and implement demand generation programs in collaboration with key strategic partners, focusing on digital outreach, co-branded campaigns, and marketplace opportunities. * Implement AI-assisted workflows across campaign development, audience modeling, account research, content adaptation, reporting, and pipeline analysis to increase campaign velocity and team productivity. * Partner with marketing operations to develop comprehensive reporting, dashboards, and performance measurement frameworks to present insights to executive leadership. **What You’ll Bring** * 7+ years of experience in B2B demand generation, growth marketing, or revenue marketing. * Proven track record of owning and exceeding pipeline or revenue contribution targets. * Strong background in developing and executing integrated, multi-channel campaign strategies. * Experience with Account-Based Marketing (ABM), intent data, propensity modeling, or sales intelligence platforms. * Strong analytical skills and demonstrated experience managing marketing budgets effectively. * Extensive experience partnering with Sales and presenting performance insights to executive leadership. * Demonstrated ability to lead cross-functionally and drive initiatives through influence without direct authority. * Hands-on experience using AI to enhance marketing productivity and streamline workflows. * Excellent communication, project management, and strategic problem-solving skills. **Bonus Points** * Experience in technology, SaaS, cloud, or another complex B2B environment.