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Clera

Head of Marketing

office • USA • head • $150–240k / год
### About the Role Own end-to-end marketing for an AI platform serving the hospitality sector. This is a hands-on leadership role spanning product marketing, brand, demand generation, and growth, with a focus on building and executing programs directly. ### What You'll Do * Develop positioning and messaging, and build the marketing site with solutions pages for distinct customer segments. * Create video content, use cases, webinars, blog posts, and other materials that communicate product value. * Analyze competitors and conduct market research to inform go-to-market strategy. * Develop design assets and test channels such as newsletters, podcasts, and influencer partnerships. * Plan field marketing campaigns, including events, conferences, local activations, and relationship-building dinners. * Develop founder thought leadership across LinkedIn and other channels. * Direct and optimize paid advertising, signup funnels, and lead-generation programs. ### What We're Looking For * At least 5 years of marketing experience in B2B SaaS or AI, with ownership of campaigns from positioning through execution. * Experience marketing technical or complex products and working across product marketing, brand, growth, and demand generation. * A track record building paid acquisition campaigns and improving conversion through funnel optimization, analytics, and A/B testing. * Hands-on experience across inbound channels such as SEO and content, as well as outbound, events, and field marketing. * Strong content portfolio, including examples such as blog posts, case studies, video scripts, or use case materials. * Experience planning webinars or in-person events and running concurrent experiments at a fast-growing company. * Ability to learn the hospitality sector quickly; prior hospitality experience is not required. ### Compensation & Benefits Base salary is $150,000 to $240,000 annually, with 0.20% to 0.75% equity. Benefits include health insurance and a 401(k) match. Visa sponsorship is not available. ### Location On-site in San Francisco, California.