Hire Digital

remote • PHL • unknown • Не указана

Hire Digital is seeking an experienced **Senior Creative Strategist.** This is a senior, hands-on strategic role that leads performance-driven creative campaigns across paid social channels. The ideal candidate combines strong creative vision, analytical thinking, and a deep understanding of what drives customer acquisition and e-commerce conversions. You will take ownership of the end-to-end creative production process, from research and concept development to briefing, art direction, testing, and performance optimisation. **RESPONSIBILITIES** * Lead creative strategy for Meta and other paid social campaigns. * Develop advertising concepts, hooks, scripts, and creative briefs. * Oversee video editors and designers, providing art direction and quality control. * Analyse campaign performance and optimise creative testing strategies. * Drive creative production efficiency through AI-powered tools and workflows. **REQUIREMENTS** * At least 5+ years of experience in creative strategy, preferably with DTC brands or performance marketing agencies. * Strong knowledge of Meta advertising, direct-response marketing, and creative performance metrics. * Proven experience managing creative production and providing art direction. * Strong portfolio showcasing successful campaigns and measurable results. * Experience in fashion, apparel, or lifestyle brands preferred. * Ability to commit to a dedicated, full-time role and work in the US time zone.