Siena Partnership

hybrid • GBR • senior • GBP97–97k / год

**Programme Manager – Go-to-Market (GTM)** **Location:** London (Hybrid – 3 days per week) **Salary:** Up to £96,700 + 15% bonus + benefits **Type:** Permanent We're partnering with an established, international B2B data and information services business to recruit a Programme Manager – Go-to-Market (GTM). This is a newly created, high-profile opportunity focused on leading complex, cross-functional programmes supporting new product launches and commercial initiatives. Working closely with Product, Commercial, Marketing and Analytics teams, you'll be responsible for bringing structure, governance and accountability to the end-to-end GTM process, ensuring initiatives are delivered effectively and achieve their commercial objectives. **Key Responsibilities** * Lead end-to-end GTM programmes, from initial assessment and planning through to product launch and post-launch review. * Coordinate Product, Commercial, Marketing and Analytics teams, aligning priorities, deliverables and timelines. * Develop programme plans, manage budgets, milestones, risks, issues and dependencies, and establish effective governance. * Oversee launch readiness, approval processes and key decision points, ensuring clear accountability across teams. * Produce programme updates, performance reporting and recommendations for senior stakeholders. * Drive business readiness, change management, benefits realisation and successful transition into BAU. * Improve existing processes and ways of working, including opportunities to leverage AI and automation. **What We're Looking For** * Strong programme management experience, ideally within B2B SaaS, subscription, technology or information services environments. * Experience delivering GTM programmes, product launches or complex commercial initiatives. * Proven ability to manage cross-functional programmes and influence senior stakeholders. * Strong programme governance, including RAID management, budgeting, reporting and benefits tracking. * Commercial awareness and the ability to use data and performance insights to support decision-making. * A proactive, structured approach, with the confidence to introduce improvements and establish processes in an evolving environment. * Familiarity with programme management and CRM platforms such as Jira, Monday.com, Smartsheet, MS Project or Salesforce. Experience within data, analytics, market intelligence or subscription-led businesses would be particularly relevant. Exposure to AI-enabled tools and process automation would also be advantageous. **The Opportunity** This is an opportunity to take ownership of a highly visible programme, work closely with senior leadership and help shape how an international business brings products and commercial initiatives to market. You'll have the opportunity to establish more effective governance, improve cross-functional collaboration and deliver meaningful operational and commercial improvements.