Head of Retention - US Market Experience Required
About UMAEZ
We operate a 7–8 figure scaling DTC brand in the fragrance and skincare space, focused on the US as our main market. We run paid social at high volume, and our acquisition engine is strong. Still, we're at the stage where scaling sustainably means building a retention function that matches the quality of everything upstream.
We currently work with our existing partners to manage our post-purchase operations and to build a solid foundation. The next step is bringing that capability in-house, building our own systems, internal expertise, and retention infrastructure that we fully own and can scale on our own terms. This hire leads that transition.
The Role
As Head of Retention, you'll own our entire post-purchase strategy and execution for the US market. In the near term, you'll work closely alongside our existing partners, absorbing what's working and identifying what needs to be rebuilt internally. Over time, you'll progressively take ownership of the full function in-house.
On the strategy side, you'll work directly with the CEO, Head of CRO, and Head of Marketing to align retention with the broader performance agenda > post-purchase flows, LTV growth, reactivation strategy, and offer sequencing. On the execution side, you'll work with our marketing team leads, developers, and copywriters to actually build and ship those strategies.
What You'll Be Doing
Retention Strategy - Working with the Performance Team
- Collaborating with the CEO, Head of CRO, and Head of Marketing to build a US retention strategy aligned with acquisition performance, offer structure, and growth targets
- Developing post-purchase journey strategies including email and SMS flows, reactivation sequences, win-back campaigns, loyalty mechanics, and subscription retention that extend LTV and reduce churn in the US market
- Identifying the highest-leverage retention opportunities by product line, customer segment, and purchase behaviour based on US performance data
- Contributing to offer and bundle strategy with a retention lens > e.g., packaging, pricing, and sequencing that drives repeat purchase, not just first-time conversion
- Partnerin...
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