Senior CRM & Email Marketing Manager

Overview:

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We are looking for a Senior CRM & Email Marketing Manager to own and develop B2B CRM and email marketing across the customer lifecycle.

You’ll build and optimise CRM communications in HubSpot, develop automated customer journeys, manage audience segmentation and lead nurturing, and run email campaigns that generate and qualify leads and move them through the funnel towards MQL, Sales Accepted Lead (SAL), and pipeline conversion.

Purpose of the role:

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You’ll build a scalable CRM and lifecycle marketing approach that engages leads and clients throughout the B2B customer journey.

Working closely with Product & Growth Marketing, Performance Marketing, Sales, and other teams, you’ll combine CRM strategy with hands-on execution in HubSpot to improve lead engagement, lead quality, Lead-to-SAL convers...

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