General Manager, Malaysia

_Reimagine access. Reimagine ownership. Build the future with Cinch.

_Cinch is Southeast Asia's leading circular tech subscription company, redefining how people and businesses access technology. Instead of adding to the growing e-waste crisis, we enable affordable, sustainable access to devices through subscriptions that maximize reuse and extend their lifecycle.

We operate across B2C, B2B, and B2B2C channels, including major partnerships with global leaders like Samsung. Our model sits at the intersection of powerful mega trends—sustainability, embedded finance, and the shift from ownership to access—creating a massive opportunity to reshape the future of tech consumption.

At Cinch, we are builders with high standards, a bias for action, and a shared mission to create a generational company that outlasts us. Freshly funded by leading institutional investors and growing rapidly, we're creating an environment where ambitious people can do the best work of their careers—and where the work has real, lasting impact.

About The Role

We're looking for a General Manager to take full ownership of Cinch's Malaysia business — P&L, commercial performance, operations, and team. This is the senior-most role in-market: you set the strategy, own the numbers end to end, and build the local organisation that delivers them.

This is a genuinely hands-on role, not a purely strategic one. You'll set direction — and then get into the detail yourself: closing the partner deal personally when it matters, jumping into an ops or collections issue, sitting in on a pricing model line by line. We need someone who is equally credible steering a strategy conversation and rolling up their sleeves to fix a problem no one else has picked up yet. You'll work closely with ...

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