Marketing Lead - Service Communications
- Melbourne CBD Location
- Permanent Full Time | Hybrid Working
- Competitive Salary | Attractive Employee Benefits
Shape the future of member communications
Every message we send, from a warm welcome to a critical policy update, shapes how our members feel about RACV. As our Marketing Lead – Service Communications, you'll make each one count. You'll lead the design and delivery of personalised communication journeys, grow our service channels, and turn everyday moments into chances to build loyalty.
This is a hands-on leadership role with real influence. You'll work with the Head of Marketing Projects & Optimisation to plan the member communications program, partner with teams across the business, and test new ideas to keep improving the experience.
What you'll do
- Lead the design of service communication experiences across member welcome journeys, transactional communications and mandatory and compliance communications
- Deliver operational communication plans, plus ad hoc strategic communication projects
- Support member and customer communications for r...
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