SOCIAL KOL-KOC ADVOCACY & COMMERCE
LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.
Why Join Us
At LUXASIA, we believe there is beauty within every talent – that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?
Role Purpose
The Senior Executive – Social Commerce & KOL plays a key role in accelerating social commerce growth and strengthening brand influence through strategic KOL/KOC partnerships, affiliate marketing and creator-led commerce initiatives.
This role combines Strategic Thinking (turning brand campaign info into social plans) with Action-Oriented Execution (managing content, KOLs/KOCs, affiliate links, and livestreams).
Working closely with Brand, Marketing, E-Commerce and Commercial teams to create engaging social campaigns that build brand equity and generate real revenue. The role combines strong knowledge of Vietnam's beauty creator ecosystem with commercial acumen, data-driven decision-making and a deep understanding of premium and luxury brand positioning.
Key Responsibility
1\. KOL/KOC Strategy & Strategic Partnerships
- Develop comprehensive KOL/KOC engagement plans aligned with brand positioning, target consumers, product launches, and commercial priorities.
- Identify, build, and maintain direct, long-term partnerships with beauty influencers, content creators, affiliates, MCNs, and talent agencies across beauty, skincare, makeup, fragrance, and lifestyle categories.
- Lead direct commercial negotiations with cr...
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