Digital Sales & Marketing

Join our Marketing team in Bucharest location as our new Digital Performance and Demand Generation Specialist.

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Your future team:

You will become part of our Marketing team in Bucharest, working closely with the Digital Marketing Manager and another Digital Marketing colleague. As a small and collaborative team, we combine complementary digital expertise to support our regional marketing activities and deliver meaningful results. Your future colleague describes themselves as hardworking, ambitious and reliable, bringing patience and resourcefulness to the team.

While your colleague focuses primarily on website content management (CMS) and e-mail marketing (Marketo), you will take the lead on digital performance, paid media campaigns and demand generation. You will be the digital marketing expert who brings recommendations, challenges existing approaches constructively and drives improvements. Together, you will bring complementary skills and perspectives, supporting each other in delivering impactful digital marketing activities and continuously improving the way we work.

What you will be doing:

As Digital Performance and Demand Generation Specialist, you will drive digital campaigns and lead generation activities across the RBT region. Working closely with the Digital Marketing Manager, internal stakeholders and external media agencies, you will ensure effective campaign execution, optimize performance and contribute to the regional marketing and sales pipeline. The role requires a proactive and forward-thinking digital marketing professional who can independently identify opportunities, challenge existing approaches and translate business objectives into effective digital strategies. Beyond campaign execution, the specialist is expected to bring new ideas, connect different digital marketing activities and continuously identify ways to improve performance, lead quality and the overall customer journey.

Key responsibilities and activities include, but are not limited to:

• Digital Campaign Management: Plan, coordinate and optimize paid, owned and earned digital campaigns, ensuring al...

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