Senior Decision Support Analyst - Platform Activation Specialist

As part of the larger Customer Engagement Team, the Platform Activation Specialist has an integral role in delivering CRM campaign communications through various channels. In this role, you will work closely with the Campaign Management Leads as well as GM brand leads to design and build CRM audiences, execute campaign workflows, with the end goal of providing accurate audience data for campaign distribution. You will design, build and execute workflows for email and direct mails primarily within the Adobe Campaign tool, for the Core Brand/CSSR business unit, but also support other brands as required.

This role requires a self-starter, with a drive to learn state-of-the-art Marketing CRM Campaign tools and technology. We are looking for a creative problem solver who is also obsessed with detail. This role will be a key liaison across the business various stakeholders from business partners to technical teams across the Customer Engagement organization.

This role is categorized as hybrid. This means the successful candidate is expected to report Warren Building 7000 / Cadillac Tower three times per week, at minimum.

What you will do

· Fully understand the details of GM data warehouses, campaign mart, and relational database structure, ensuring internal clients receive accurately segmented, cleansed, formatted and ready-to-market data utilizing Campaign Management tools, specifically Adobe Campaign.

· Manages and executes multiple Level complex campaigns of various types, which may include, but is not limited to, the review of campaign specifications, working with GM CML/Client leads to validate and obtain sign-off of client deliverables and dynamic campaign execution.

· Retrieve, prepare, and ...

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