Senior Campaign Planner - Platform Activation & Campaign Management Lead

As part of the larger Customer Engagement Team supporting our broader Marketing Organization, the Platform Activation (PA) & Campaign Management Lead is a hands-on, PA-heavy role responsible for building and activating personalized, cross-channel marketing programs across GM’s Adobe ecosystem. This role combines technical workflow execution with campaign requirements, audience strategy, stakeholder partnership, project coordination, and delivery governance.

The successful candidate will build and troubleshoot workflows, translate business objectives into actionable campaign solutions, and connect CRM, Lifecycle Marketing, Brand, Data, Technology, agencies, and vendors through deployment.

This role is categorized as hybrid. This means the successful candidate is expected to report Warren Building 7000 / Cadillac Tower three times per week, at minimum.

Key responsibilities

• Build, configure, test, troubleshoot, and optimize audience and deployment workflows across Adobe Campaign v8, Adobe Experience Platform, Adobe Journey Optimizer, Workfront, and related MarTech tools.
• Translate campaign strategy into BRDs, audience logic, data requirements, workflow designs, QA plans, deployment requirements, and measurement needs.
• Use customer-level data, Adobe schemas, Databricks, Marketing Contact Lists, response history, and related sources to support segmentation, targeting, personalization, enrichment, suppression, and deployment.
• Validate mappings, joins, eligibility rules, exclusions, opt-outs, record counts, identifiers, and required deployment fields.
• Lead end-to-end testing and QA, including workflow and audience validation, test sends, seed testing, personalization, links, tracking, and post-deployment checks.
• Diagnose and resolve data, workflow, platform, integration, and delivery issues with Product, Data, Marketing Technology, age...

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