Manager, Content Strategy

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.

KPMG is currently seeking a Manager, Content Strategy to join our Insights & Intelligence organization.

Responsibilities:

• Participate in initial scoping for Brand-Building thought leadership to clarify the strategic objective, priority audiences, intended uses, activation owner, required partners, and appropriate level of Content Strategy support, Lead targeted packaging and use-case discovery with Research, Editorial, Visual Storytelling, Buyer Marketing, Corporate Affairs & Brand, and other relevant partners before production plans are finalized, Translate growth priorities, audience needs, channel considerations, client and event contexts, and timing constraints into a clear Packaging & Use-Case Brief
• Advise Research and Editorial teams on downstream requirements while preserving their ownership of evidence, methodology, core point of view, and narrative development; distinguish between requirements that should shape the core product and requests that should be addressed through downstream activation, preventing unnecessary complexity or premature channel execution
• Interpret research, data, and approved narratives to identify the implications, proof points, messages, and actions most relevant to priority buyers, industries, and use cases, develop audience-specific message hierarchies and narrative adaptations that preserve source integrity, attribution, and the approved point of view and identify reusable content components, including findings, statistics, proof points, frameworks, visual concepts, quotations, and recommended actions
• Build component maps, adaptation plans, derivative priorities, reuse guidance, and narrative guardrails that allow intelligence to scale without creating conflicting versions; partner with Visual Storytelling to align modular content, format and experience direction, reuse patterns, templates, and production requirements; serve as a strategic thought partner during adaptation, constructively challenging messaging or derivative narratives that overstate, dilute, or move beyond the underlying evidence
• Create activation-ready packages containing approved messages, reusable components, proof points, source notes, usage guidance, adaptat...

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