Senior Manager, HPP US Patient Marketing
This is what you will do:
Under the guidance of the Director of HPP Patient Marketing, the Senior Manager will implement patient engagement and omnichannel strategies.
This role will have the opportunity to own individual work streams, such as print, digital or adherence resources, and will also collaborate with the Associate Director of Patient Marketing to ensure the team’s promotional efforts are brought to fruition in a timely manner. This role will liaise with numerous teams to accomplish goals, including Patient Services, Patient Advocacy, Payer Marketing, OMNI, Field Sales, HCP Marketing, TLL, Legal, Compliance, Regulatory, and Promotional Review Committee (PRC).
You will be responsible for:
- Partnering with multiple marketing agencies on the creation and execution of materials for the brand; includes external and internal parties such as AOR, media, patient ambassador, and Omnichannel partners.
- Developing print and digital materials to help achieve the brand’s overall goals (ex: social media content, CRM, OneSource resources, patient print materials).
- Collaborating closely with the Associate Director of HPP Patient Marketing to bring highly cross-functional, new-to-brand initiatives to life.
- Partnering with the team to execute patient educational programs—from content development, to scheduling live and virtual programs, to monitoring performance; includes coordination with the field, patient ambassadors, and Advocacy.
- Supporting t...
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