Senior Marketing Manager, Distribution & Partnership Marketing (IVD)
Company Description Job Description
The Senior Marketing Manager, Distribution & Partnership Marketing (IVD) is responsible for developing and executing commercial marketing strategies that accelerate growth for LGC’s Diagnostics & Genomics portfolio through strategic partnerships, distribution channels, laboratory networks and regional commercial teams. The role translates global product and portfolio priorities into partner-ready value propositions, campaigns, sales enablement tools, and measurable demand generation programs. Working cross-functionally with Product Management, Commercial, Medical Affairs, Regulatory, Legal, Quality, Digital Marketing, and external partners, this position supports market expansion, adoption, revenue growth, and consistent customer experience across channel and alliance routes to market.
Strategic Partner and Alliance Marketing
- Lead co-marketing plans and joint commercial initiatives with strategic IVD platform providers, laboratory networks, pharma sponsors, distributors, and other priority B2B partners.
- Translate global product, portfolio, and brand strategies into partner-specific messaging that communicates clinical, operational, and economic value to diagnostic and laboratory customers.
- Develop partner enablement materials, sales presentations, campaign toolkits, launch assets, and technical crosswalk content to support effective field execution and customer onboarding.
- Own day-to-day marketing communications with priority partners, supporting business reviews, performance reporting, action tracking, and escalation of commercial marketing requirements.
Distribution and Channel Optimization
- Develop and deploy regional channel marketing strategies that strengthen distributor engagement, customer adoption, share of voice, and commercial pull-through while maintaining alignment with the LGC D&G brand architecture.
- Support key sales ...
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