Senior Manager, Marketing Science

As Senior Manager, Marketing Science, you’ll lead measurement for Journey Further’s clients and help them make smarter calls on where their money goes. You’ll be the expert they turn to on what’s working, taking complex models and experiments like MMM, incrementality testing and attribution, and turning them into clear recommendations they can act on.

It’s a role for someone who won’t settle for “the dashboard says so”. You’ll question assumptions, prove what’s driving growth, and help clients get more from every pound they spend on media.

What you will do

• You’ll be the person they call when they want to know what’s really working, and you’ll shape a measurement strategy built around their business, not a template.
• Design and run incrementality tests, from geo tests to holdouts and lift studies, that separate the activity creating new demand from the activity taking credit for sales that would have happened anyway.
• Interpret MMM, MTA and experiment outputs, question the assumptions behind them and turn them into calls clients can act on.
• Bring pla...

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