Paid Media Specialist
Position Overview
The Paid Media Specialist manages Google Ads and Meta Ads campaigns hands-on and is a day-to-day customer-facing contact for Storable's Paid Ads service, which supports small and medium-sized businesses in the self-storage, marine, RV, and campground industries. Most of our work is pay-per-click (PPC) advertising. You will manage hundreds of campaigns, keep them accurate, well-paced, and performing, and explain results clearly to customers. Work is prioritized and rotated across the team through monday.com.
We are looking for an AI-first practitioner who builds agents to take over repeatable work and can show how that makes them faster, more consistent, and able to manage more accounts well. Our team works in Claude, so experience with it is a plus, but we value strong AI fluency and the ability to adapt quickly to new tools. This is a strong fit for someone who wants to grow into a senior paid media role. Familiarity with these verticals is valuable. This role is U.S.-based and remote.
Key Responsibilities
AI-First Ways of Working
- Make AI your default environment for analysis, ad copy, reporting, customer communication, and documentation.
- Identify repetitive tasks across the portfolio and build agents and workflows that automate them end to end, such as account health checks, pacing alerts, and performance recaps.
- Create reusable skills, projects, and playbooks, and share them with the team.
- Connect AI to the tools and data you work in so agents have real context.
- Verify AI output, protect customer data, and keep a human in the loop where it matters.
- Evaluate platform AI features (such as Performance Max, Advantage+, and AI-driven bidding) and know when to rely on them and when to override them.
Campaign Management and Optimization
- Manage setup, optimization, and ongoing health of Google Ads (Search, Display, remarketing, Performance Max) and Meta Ads (Facebook and Instagram) campaigns across a high-volume portfolio.
- Prioritize your time by spotting accounts that need attention, including underperformance, pacing issues, and seasonal shifts.
- Apply keyword research, search-term analysis, audience, retargeting, and ad-copy best practices consistently across accounts.
- Run structured tests across creative, audiences, bidding, and budgets, and share what works.
- Recommend landing-page and website improvements based on performance.
Customer Communication
- Serve as a primary customer contact for campaign questions, results, and recommendations, escalating complex issues to leadership.
- Lead onboarding calls to capture goals, promotions, service areas, seasonality, and budgets.
- Lead recurring performance reviews and send written recaps with dashboard links and next steps.
- Explain conversions, impression share, budget pacing, attribution limits, and lead quality in plain language, and set realistic expectations.
Measurement and Reporting
- Monitor core metrics (CTR, CPC, CPA, cost per lead, conversion rate, impression share, move-ins, lead quality) and turn them into concise recommendations.
- Manage budget pacing and flag reallocation opportunities.
- Maintain conversion tracking across Google Ads, Meta Ads, GA4, and GTM...
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