Senior Digital Marketing Specialist (Bilingual)
Job Summary
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The Senior Digital Marketing Specialist supports Flowserve’s broader marketing strategy by leading the execution and optimization of digital content across the corporate website, organic social media, paid media, and digital campaigns. This role helps promote Flowserve’s products, portfolio, services, industry positioning, and growth initiatives through engaging, customer-focused digital experiences. Working closely with the Digital Marketing Manager and cross-functional partners, the specialist will translate business priorities and technical information into compelling web, social, and campaign content. The role requires a creative, data-informed marketer who understands the purpose behind each post, page, and campaign activity.
Responsibilities & Requirements
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- Develop, implement, and optimize web content plans that support Flowserve’s brand, product portfolio, services, business priorities, lead-generation programs, and digital marketing initiatives.
- Create, edit, publish, and maintain website content and landing pages in Drupal, using approved components and basic HTML/CSS to ensure accuracy, consistency, accessibility, and a strong user experience.
- Support website operations and enhancement initiatives, including content audits, migrations, page refreshes, product launches, acquisition integrations, an...
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