Digital Marketing Specialist
Job Summary:
We are looking for a creative, data-driven Digital Marketing Specialist to take ownership of our digital storytelling and community acquisition channels.
In this role, you will lead our social media presence and design creative digital campaigns to drive customer and member sign-ups, educate audiences on our motoring related products from fuel card discounts to our partner insurance, and build a vibrant brand community.
What you will deliver
_Social Media Strategy & Content Creation_
- Plan, develop, and execute the monthly social media content calendar across key platforms (eg, Instagram, LinkedIn, TikTok, Facebook).
- Translate complex products like insurance concepts or fuel discounts into digestible, engaging formats (short-form videos/Reels, carousels, infographics, and relatable lifestyle stories).
- Manage day-to-day online communit...
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