Marketing Lead, Türkiye

Job Description

ABOUT THE ROLE

We’re looking for a passionate marketing manager for one of Uber's largest and booming EMEA markets, to help develop the business in Turkey and ensure Uber and Uber Eats are loved and trusted brands in daily life.

You will be tasked with boosting market growth across mobility and delivery by increasing demand across our highest priority audiences and products while fueling engagement and loyalty amongst riders and drivers. You will contribute to build yearly marketing strategies and plans, develop world class, through-the-funnel marketing campaigns to drive both brand and business impact and will deploy marketing activations and programs leveraging Uber’s owned channels.

You will work closely with key cross-functional partners, such as the local Operations leadership team and General Managers, the communication and policy teams or the product & performance marketing teams.

This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment.

Responsibilities

• Strategy & Planning: contribute to building the strategy, planning, and KPI setting for Turkey brand marketing, including aligning on business objectives and priorities. Support the strategy to meet brand and business goals and craft the campaigns and initiatives calendar across different priorities and audiences.
• Brand & Business Growth: Own the development of integrated marketing programs that balance long-term brand building with short- and medium-term commercial impact, driving outsized growth across Mobility, Delivery, and Membership in close collaboration with Communication, Policy and Operations teams.
• Full-Funnel Marketing Excellence: Drive the development of best-in-class, full-funnel marketing strategies - fro...

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