Associate Manager – Category Leadership – Target
SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.
The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.
Summary
In this role, you will own Target Shopper & Guest insights supporting the Target Category Leadership team and Target’s category management process. You will focus heavily on the shopper/guest, learning about attitudes and behaviors through a variety of tools and research methods. You will also incorporate digital shopping insights and omnichannel considerations into category recommendations to help address Target’s evolving needs.
Essential Duties and Responsibilities
- Provide category- and retailer-specific recommendations based on shopper attitudes, behaviors, research, and business performance.
- Analyze syndicated scan and panel data, retailer point-of-sale data, shopper research, and available digital commerce information to identify opportunities and support category strategies.
- Develop and deliver Target Digital Category Leadership insights and recommendations to address increasing customer demand for digital shopper and category perspectives.
- Work with Target merchants, Category Managers, and internal Shopper Insights and Digital teams to develop category learning plans and translate digital findings into actionable recommendations.
- Proactively monitor macro-level consumer, shopper, and retail trends, sharing insights with Category Managers to identify emerging opportunities, anticipate shifts in shopper behavior, and inform category growth strategies.
- Evaluate digital and in-store shopping behaviors to identify omnichannel opportunities and connect findings...
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