Lifecycle Marketing Manager
About Campfire
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Campfire is building the next generation of accounting software, helping modern finance teams work smarter, move faster, and spend less time on manual processes.
We're a fast-growing team reimagining how companies manage their finances, and we're looking for ambitious, creative, and data-driven people to help us scale.
About the Role
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We're looking for a Lifecycle Marketing Manager to build and scale our lifecycle marketing engine.
In this role, you'll own the strategy and execution of campaigns that engage prospects, activate new users, accelerate conversion, and drive long-term customer engagement.
You'll combine data, automation, experimentation, and compelling messaging to deliver personalized experiences at every stage of the customer journey.
This is a highly cross-functional, hands-on role. You'll partner closely with Demand Generation, Product Marketing, Sales, Customer Success, and Operations to turn lifecycle marketing into a measurable growth driver.
The ideal candidate is both a strategic thinker and a strong operator: someone who can identify opportunities in the funnel, design sophisticated lifecycle journeys, and execute campaigns end-to-end.
What You'll Do
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Own the lifecycle marketing strategy
- Develop and execute lifecycle programs across the prospect and customer journey, from lead nurturing and onboarding to engagement, expansion, and retention.
- Map customer journeys and identify opportunities to improve conversion, engagement, and customer experience.
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