Segment and Proposition Manager

Empowering Africa’s tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

[My Career Development Portal](https://absahr.service-now.com/careerdevelopmentportal): Wherever you are in your career, we are here for you. Design your future. Discover leading-edge guidance, tools and support to unlock your potential. You are Absa. You are possibility.

Job Summary

To provide specialist advice and support in business enablement and creation of information to inform decision making, through the execution of predefined objectives as per agreed standard operating procedures SOPs. Selecting this role has a compensation & benefit impact in Mozambique. Please contact Reward for details.

Job Description

Job Purpose:

·        The job purpose is to drive Key Customer Segment strategies in RBB, design and development of new propositions and existing proposition enhancements.

Job Summary:

·        Drive the Key Customer Segments strategy and set strategic objectives of the Bank.

·        Identify the ideal customer mix/shape to deliver the Banking strategic plan.

·        Manage profit & loss KPI’s at customer level, and all critical Key Value Drivers (KVDs) associated with the segment performance including segment profitability.

·        Ensure maximized penetration into the customer segments to maximize acquisition, retention, cross sell ratios and revenue per customer.

·        Track the segments’ marketing and campaign plans.

·        Ensure world-class and differentiated customer experience including service processes in place for Segments.

·        Monitor the delivery of action plans to drive up the Net Promoter Score (NPS) for Segments.

·        Timely proposition design/development for Banking with tailored products, service, marketing and distribution elements to match the needs of the segment.

·        Conduct customer behavioural analyses to understand response and purchase patterns, as well as channel preference.

·        Development of customer journey maps, lifecycles/life-stages and personas for the segments.

·        Conduct market research, customer research and market test experiments to ensure the delivery of world-class, customer propositions.

·        Maintain...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis.