Head of Sales & Brand Development

Head of Sales & Brand Development

Premium & Contemporary Fashion | Womens Ready-to-Wear & Activewear

Location: Central London – Office-based

Territory: UK & Europe

Employment: Full-time, Permanent

Excellent Salary + Bonus and other perks.

The Opportunity

We are seeking an experienced, commercially driven Head of Sales & Brand Development to lead the UK and European wholesale expansion and brand development of an internationally recognised luxury womenswear fashion label across ready-to-wear and activewear.

Working closely with senior leadership, you will help shape and execute the commercial strategy, develop retail distribution, drive wholesale sales and coordinate the brand's go-to-market activities.

The business is evolving its positioning to reach a broader customer base, spanning premium, contemporary and accessible branded-fashion markets, while maintaining the brand's identity and appeal.

We are looking for someone who can combine strategic commercial thinking with genuine hands-on execution — an individual who enjoys opening doors, building relationships, creating opportunities and personally securing business.

Key Responsibilities

Wholesale Sales & Business Development

• Lead the development of wholesale sales across the UK and Europe, with particular emphasis on expanding European distribution.
• Personally identify, approach and secure new retail accounts, building direct relationships with senior buyers and key decision-makers.
• Develop business with department stores, premium fashion retailers, online platforms and relevant multi-brand retailers.
• Target accounts such as Zalando, About You, ASOS, John Lewis, House of Fraser, Peek & Cloppenburg, Breuninger and comparable UK and European retailers.
• Develop seasonal sales plans, manage sales pipelines, secure orders and build a sustainable wholesale order book.
• Identify opportunities across different retail tiers, from selected premium and luxury retailers to broader contemporary and accessible branded-fashion channels.
• Negotiate pricing, margins, commercial terms and distribution agreements.
• Develop creative commercial solutions, including retailer-specific product opportunities and tailored assortments where appropriate.
• Build and manage relationships with agents, distributors and international wholesale partners.
• Take personal ownership of new business development while maintaining and growing existing customer relationships.

Commercial Strategy & Brand Growth

• Work closely with senior leadership to develop and execute the b...

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