Account Executive.

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

ROLE PROFILE

Job title

Account Executive

Reports to

Account Manager, BAT GTR

Function

Marketing

Sub Function

Trade

Purpose statement

The Account Executive will support the management and growth of the Global Key Travel Retail account across an assigned portfolio of markets and channels.

The role is responsible for converting account strategy into market-level commercial execution, supporting customer negotiations, delivering agreed sales and profitability objectives, and coordinating cross-functional activities across Category, Brand, Supply Chain, Finance, Legal, Customer Service and Market Planning.

The Account Executive will act as a key day-to-day contact for relevant customer stakeholders and will ensure that pricing, portfolio, promotions, forecasting, new product introductions, space and visibility plans, and operational matters are managed accurately and delivered on time.

Key Accountabilities

Commercial Performance

• Support the delivery of revenue, volume, profitability and market-share objectives.
• Monitor performance by market, category, brand, SKU and location.
• Identify commercial risks, performance gaps and growth opportunities.
• Translate data and customer insights into clear recommendations and actions.
• Support the monthly forecast, latest estimate and risks-and-opportunities process.

Customer Management

• Build effective relationships with relevant buyers and market stakeholders.
• Act as a key day-to-day contact for your assigned markets or channels.
• Prepare and coordinate customer meetings, business reviews and follow-up actions.
• Support the Account Manager with customer negotiations, commercial agreements and strategic initiatives.
• Ensure customer requests, actions and deadlines are managed accurately and on time.

Portfolio and Product Launches

• Conduct regular portfolio reviews and identify opportunities for assortment optimisation.
• Develop recommendations for product listings, delistings and SKU rationalisation.
• Coordinate new product introductions and product transitions with the customer and internal teams.
• Ensure pricing, product data, regulatory information, forecasts and launch timings are aligned.
• Track distribution and availability following launch and address execution gaps.

Pricing and Promotions ...

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