Brand Marketing Manager – Retail and Visitor Attractions

Founded in 1882, Tottenham Hotspur is an iconic English football club, playing in the Premier League and Women’s Super League. From North London to the world, our fanbase spans continents, cultures, and generations.

Tottenham Hotspur is a club that’s always dared to push boundaries, breaking new ground, and rewriting history. We are at our brightest when we’re all together. Our club, our teams, our fans, and our community.

We are entering a new era at Tottenham with a new club strategy, new leadership, and a focus on putting our fans at the heart of everything we do as we continue to strengthen our connection with our home, each other, and the DNA of our club. A big part of achieving this is through our marketing department, a centre of excellence responsible for all supporter-facing marketing delivered by the club.

Role Purpose

We are looking for an ambitious and creatively driven brand marketing leader to shape and deliver the brand strategy, storytelling and integrated marketing activity for Tottenham Hotspur’s Retail and Visitor Attractions (VA). The role will translate the Club’s overarching brand ambition into distinctive propositions, compelling campaigns and memorable experiences that deepen emotional connections with supporters, visitors and customers, strengthen cultural relevance and ensure every interaction feels unmistakably Spurs.

Working collaboratively across the Club, the role will balance long term brand building with commercial objectives, driving awareness, engagement, revenue and loyalty while attracting new audiences and turning visitors into lifelong supporters. It will champion creative excellence, audience first thinking and joined up delivery across all touchpoints, while leading and developing the Retail and VA brand marketing team to deliver impactful work and consistently high standards.

Key responsibilities

Brand Strategy, Positioning & Storytelling

• Translate the Club’s brand strategy into distinctive propositions, campaigns and experiences across Retail and Visitor Attractions (VA), ensuring all activity reflects the Club’s identity, positioning and values.
• Develop compelling brand storytelling that builds emotional connections, cultural relevance and a consistent Tottenham experience across all customer touchpoints.
• Use audience, customer and cultural insight to shape propositions and identify opportunities to strengthen Retail and VA’s role within the wider Club brand.

Creative Strategy & Development

• Develop inspiring, strategically focused creati...

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