Senior Manager, Audience Engagement
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About The Role
The Senior Manager, Audience Engagement (AIDA) develops the strategy for creating engaging social media and web content to grow and deepen Wiley's audience of decision-makers for ARI, Database Solutions, and Audience Solutions within the AI & Data Analytics (AIDA) portfolio. This is a growth role: building the channels, programs, and content that turn audience into an engaged, owned community.
This role sets the audience growth agenda: which channels to build, what content formats earn attention from a technical audience, how to convert that attention into pipeline, and how to prove the ROI. They'll work closely with the wider AIDA marketing team to make sure audience engagement and growth work ladders up to AIDA's commercial goals, social media strategy and web strategies, and will have latitude to build new programs where they see an opportunity.
Key Responsibilities & Duties
- Delivers the audience engagement and growth strategy for AIDA across owned channels, setting targets and the roadmap to hit them.
- Build and run a recurring content program that shares AIDA's research insights with the audience on a regular cadence - establishing Wiley as a must-follow voice for technical decision-makers.
- Translates complex, technical subject matter into content that resonates with credentialed, scientific and data-focused audiences - spanning written, video, and social formats. This includes creator/expert partnerships and any agency or contributor relationships needed.
- Lead social and short-form video strategy for the Research Intelligen...
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