Marketing and Events Executive

The Marketing & Events Executive is responsible for the delivery of Visualsoft's events programme, management of organic social media channels, and production of marketing assets that support the wider Brand Marketing function. The role ensures events are delivered professionally, social content is published consistently, and digital assets are produced accurately and on time, contributing to the successful execution of the brand and content strategy.

Duties & Responsibilities

Event Management & Delivery

• Coordinate the delivery of Visualsoft's events calendar from planning through to execution, under the direction of the Head of Brand Marketing
• Manage all event logistics, including venue liaison, supplier coordination, speaker communications, merchandise ordering and event administration
• Produce and manage event marketing assets, including registration pages, landing pages, email communications, social media content and sales invitation templates
• Support the successful delivery of both in-person and virtual events, ensuring a high-quality attendee experience
• Produce post-event reports, analysing attendance, engagement, feedback and key recommendations to support continuous improvement

Organic Social Media Management

• Own the day-to-day management of Visualsoft's organic social media channels, including LinkedIn, Instagram, Facebook and X
• Create, schedule and publish engaging social media content aligned with business activity, events and thought leadership
• Monitor channel performance and identify opportunities to improve engagement through data-led recommendations
• Work collaboratively with the Videographer and wider Brand Marketing team to develop new content formats and creative social media initiatives

Digital Asset Production

• Build and maintain marketing assets within HubSpot, including event landing pages, registration forms via Eventbrite and the building of marketing emails
• Produce and schedule event communications, including invitations, reminders, speaker announcements and post-event follow-up emails with support from the Content Manager
• Format and publish blog content using HubSpot in line with the editorial calenda...

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