Social Media Executive at The Apurva Kempinski Bali

Application Deadline: 31 December 2026

Department: Sales & Marketing

Location: Indonesia - Bali

Description

The Social Media Executive is responsible for managing and developing the resort's social media presence across a portfolio of 11 social media accounts, ensuring consistent brand positioning, engaging storytelling and effective digital communication. The role requires a combination of creativity, strong copywriting skills, visual sensitivity and digital marketing knowledge. The successful candidate must be able to translate the resort's brand identity, experiences, culinary offerings, culture and activities into compelling digital content that resonates with the target audience. The position also requires close collaboration with internal departments, creative teams and operational colleagues to ensure timely content delivery, coordinated campaigns and effective coverage of resort activities and events.

Key Responsibilities

A. Social Media Management & Content Planning

• Manage and oversee the resort's portfolio of 11 social media accounts, ensuring consistency in brand identity, tone of voice and content quality.
• Develop and maintain monthly social media content calendars, including content themes, campaign priorities, captions and publishing schedules.
• Monitor social media performance, audience engagement, trends and platform developments.
• Ensure all content is aligned with the resort's brand positioning, marketing objectives and communication guidelines.
• Manage scheduling, publishing and day-to-day updates across relevant social media platforms.
• Maintain an organized content library and ensure the appropriate use of approved visual assets.

B. Creative Concept Development & Visual Direction

• Develop creative content ideas and campaign concepts that reflect the resort's positioning and brand storytelling.
• Prepare mood boards, visual references and creative direction to communicate the intended look, feel and atmosphere of each campaign.
• Demonstrate a strong understanding of visual composition, photography styles...

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