Director, Sales & Brand Education

Job Description

Company Summary

Constellation Brands is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love, pushing boundaries to think beyond today because we believe that elevating human connections is Worth Reaching For. Our Wine & Spirits Division strives to lead the high-end market with a world-class portfolio of premium and fine wines and craft spirits that reflect authenticity, passion, and uncompromising standards—from soil to glass. Our success is powered by a high-performing, entrepreneurial team that moves with agility, works collaboratively, and is driven to win while growing their careers in a dynamic, rewarding environment.

Position Summary

The Director of Education sets and leads the Wine & Spirits education and capability-building strategy, developing programs that strengthen brand knowledge, luxury selling capabilities, product expertise, and commercial execution across internal teams and distributor partners. This role leads a team responsible for scalable education experiences spanning foundational curriculum, advanced wine and spirits education, sales training, digital learning, and experiential programming. The Director partners closely with Brand, Sales, Commercial Excellence, Hospitality, and other cross-functional leaders to translate business priorities into education strategies that build capability and drive measurable impact.

Key Responsibilities

Education Strategy & Leadership

• Set and lead the Wine & Spirits education and capability-building strategy, establishing clear priorities aligned with business, brand, and commercial objectives.
• Lead, coach, and develop a high-performing team of education professionals, establishing clear priorities, accountability, and development plans.
• Translate Fine Wine and Craft Spirits strategies into scalable education, tools, and enablement programs across DTC, Hospitality, Brand Marketing, and Commercial teams.
• Serve as the strategic education partner to senior Commercial, Brand, and Hospitality leaders, identifying capability gaps and establishing education priorities aligned with business objectives.
• Foster a culture of continuous improvement, professional development, and luxury storytelling.

Commercial & Luxury Capability Development

• Lead the development of an integrated Wine & Spirits learning ecosystem spanning brand education, luxury selling, wine and spirits expertise, commercial capabilities, and experiential learning.
• Develop scalable programs and tools that strengthen selling capabilities, elevate brand storytelling, and improve execution across internal teams and distributor partners.
• Lead administration of the Wine & Spirits Education Trust (WSET) program; serve as Lead Educator for Level 2 and 3 courses.
• Build and manage foundational and advanced sales training initiatives tailored to evolving commercial and business needs.
• Establish reinforcement strategies that drive sustained adoption and application of learning.
• Partner with business leaders to identify emerging capability needs and develop solutions that enable teams to execute against strategic priorities.

**Cross-Func...

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