Manager, Customer Marketing
Description
Who is FranConnect?
FranConnect is the leading enterprise software provider for franchise and multi-location businesses. For 25+ years, the FranConnect AI-powered platform has served as the backbone for sales, operations, and marketing for over 1,500 brands and one million locations worldwide. Iconic brands such as Bojangles, Capriotti’s, Gold’s Gym, Neighborly, and Papa John’s rely on FranConnect to expand locations, streamline unit operations, enhance collaboration, and improve profitability. Backed by private equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global offices in Australia, India, Colombia, and Canada. For more information on FranConnect, visit www.franconnect.com.
At FranConnect, we believe great companies are built on great cultures — and that future success belongs to organizations willing to take meaningful risks, innovate, and evolve. We’re building a workplace where people are empowered to grow, contribute meaningfully, and embrace the future of work. As part of our AI-first mindset, we encourage employees to stay curious, explore emerging technologies, think creatively, and use AI to work smarter, move faster, and drive greater value.
Why Marketing, Why Now
FranConnect is repositioning: from the system of record franchisors have relied on for decades to the performance platform that makes every unit and every system stronger. Marketing is the driving force behind that shift. This team owns the story we tell the market, the demand we create against it, and the proof that the story is true. It is a small team by design, built around people who can each do the work of several, and it is the growth engine the company is counting on.
That is why we hire self-starters, go-getters, and genuine experts in their discipline. You will not be handed a playbook. You will build one, run it, measure it, and improve it, in close partnership with Sales, Product, and Customer Success. An understanding of the franchise world — how franchisors and franchisees make decisions, what a development pipeline looks like, why unit economics drive everything — is a real plus.
AI proficiency here means more than using it to write faster. We expect every member of this team to be forward-thinking about how AI is changing the demand generation funnel itself: buyers who research through AI answer engines before they ever visit a website, intent signals that arrive earlier and from more places, outreach and nurture that AI agents can run when they have been trained well, and a funnel where attribution, qualification, and follow-up look different from the playbooks of five years ago. You will use AI in your daily work, and you will also help design how this team’s AI agents are trained, prompted, and quality-checked so that the whole team’s capacity grows. We are looking for people who are already thinking about what marketing looks like when an AI-era buyer is on the other side of the funnel.
Overview Of The Role
FranConnect is looking for a Manager of Content Marketing to turn our company narrative into compelling content that reaches the right buyers. Reporting to the VP of Marketing, you will manage the editorial calendar, develop content for campaigns and launches, and support communications and executive visibility. You will translate agreed messaging and priorities into consistent, high-quality work across channels.
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