Marketing Specialist
ABOUT THE ROLE:
The Marketing Specialist is a key role reporting to the Marketing Manager and is responsible for planning, executing, and optimizing integrated marketing initiatives for Yale, ASSA ABLOY , and other brands under the global portfolio across the Middle East region. The role supports brand growth, lead generation, customer engagement, and business development through a combination of digital marketing, content creation, product marketing, events, and channel marketing activities. The successful candidate will play an important role in strengthening brand awareness, driving demand, and ensuring consistent brand execution across all customer touchpoints.
KEY ACCOUNTABILITIES:
- Marketing Campaigns & Brand Activation
- Plan and execute integrated 360° marketing campaigns across digital, offline, and partner channels.
- Support product launches, brand campaigns, promotional activities, and customer engagement initiatives.
- Manage marketing projects from planning through execution while ensuring alignment with business and brand objectives.
- Digital Marketing & Lead Generation
- Manage and grow Yale and ASSA ABLOY social media channels, including content planning, publishing, and audience engagement.
- Execute digital marketing initiatives including email marketing, marketing automation, SEO, and paid advertising campaigns such as Google Ads.
- Assist in developing and supporting lead generation and customer acquisition programs to drive business growth.
- Track, analyze, and report on the performance of digital campaigns, providing recommendations for continuous improvement.
- Content, Website & Brand Management
- Maint...
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