CV&T-Brand Manager-Plozasiran-Shanghai

Job Title: Brand Manager / Senior Brand Manager (BM/SBM) – Patient Activation, Redemplo

About the Role

We are looking for a BM / SBM to lead the patient activation program for Redemplo. This role sits within Central Marketing and is accountable for designing, launching, and optimizing initiatives that engage patients, drive activation, and deliver measurable business impact in a consumer-oriented environment.

Key Responsibilities

• Develop consumer-centric insights to identify patient journey barriers and opportunities for engagement
• Lead the design and execution of patient-facing programs across digital and omnichannel touchpoints
• Partner with cross-functional teams (Medical, Sales, Digital, OCE, Legal/Compliance, Agencies) to deliver integrated activation campaigns
• Manage agency an...

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