NPI and Product Marketing Lead, Advanced Compute Solutions
NPI and Product Marketing Lead, Advanced Compute Solutions
Description -
The Advanced Compute Solutions (ACS) global marketing team is looking for a marketer to develop insights-led new product introduction (NPI) and product marketing strategies and assets, with continuous refinement and oversight through product lifecycle. This role will be focused on the Advanced Compute Solutions portfolio (Z workstations and solutions).
Reporting directly to the Senior Manager of NPI and Product Marketing, the candidate will experience a range of tasks including but not limited to:
Responsibilities
Define and write product value propositions, ensuring clear differentiation from adjacent products—and key competitors— and driving consistent execution across assets and teams.
- Drive end-to-end creation of omnichannel assets for NPIs—messaging, imagery, etail, videos, email, digital/social ads, and web—with creative excellence and ensuring all assets meet the same exceptional standards.
- Ensure close collaboration with business unit, category, and market teams, and centers like HP.com, search, and comms, to bring the 4Ps of marketing to life.
- Stay in lock-step with product, category, and market marketing peers to understand product performance, post-launch customer insights, and local marketing activation plans to refine positioning, messaging, and update and/or create new assets as needed.
- Inspire and manage agencies to develop impactful, high-caliber work and ensure agency personnel continue to desire to work on our business.
- Manage functional budgets and forecasting for your projects.
Knowledge & Skills:
- Understanding of the role of creative across the mix with the ability to ascertain great from average creative.
- Track record in insights and data led strategic communications planning that informs world class briefs and therefore world class creative.
- Experience in managing multiple concurrent projects or pro...
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