Senior Marketing Analyst

_Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision._

_Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together._

The Senior Marketing Analyst will report to Senior Manager, Analytics.

As the Senior Marketing Analyst, you will:

• Partner closely with marketing channel managers to measure, grow, and optimize their channels, owning performance analysis that gives clear visibility into key business and marketing metrics.
• Design and run experiments, including incrementality tests, that deliver learnings quickly and scalably, and turn the results into campaign optimization opportunities.
• Apply and advance measurement and attribution approaches (MMM, MTA, incrementality) with confidence, and translate the findings into clear recommendations for marketing leaders.
• Build scalable reporting pipelines and data foundations in partnership with Analytics Engineering, extracting and organizing data from sources like the data warehouse, prospect lists, and site traffic databases into usable, well-modeled form (dbt models, semantic layers).
• Serve as the go-to data expert for marketing partners, using critical thinking and creativity to surface opportunities for campaign optimization and process improvement, and facilitating data-informed decisions.

About You:

• You bring 5+ years of experience in marketing or growth analytics, with a track record of owning analyses that drive measurable impact and clear business outcomes.
• You have strong business acumen, are intellectually curious, and are motivated to solve diffic...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis.