Group Content Marketer
How do you turn a sustainable mission into content that matters across markets?
This is a new group-wide role with a clear purpose: to build the framework that helps Triodos Bank tell more relevant, consistent and impactful stories. You will shape how we use content to show customers the positive difference their money can make, across our markets and owned channels.
How you will make a difference
In this role, you will work on building a group-wide content framework, so that local markets can create consistent, relevant communications that support customer value, brand awareness and acquisition.
The challenge is not simply to produce more content. In your first year, your focus will be on bringing structure, priorities and alignment to a new way of working. You will work with local markets and value streams to establish clear standards, formats and storylines, while making sure the approach is useful and workable in each market. Success means that local teams understand what they can expect, see the value of the framework and can apply it in their own market.
To get there, you will:
- Develop a group-wide content strategy, editorial formats and frameworks for owned channels, including email, website, app and social media
- Define content priorities, impact storylines and the stories Triodos Bank needs to tell, based on customer segmentation, propositions and commercial objectives
- Work closely with the Group Growth Marketer and Customer Value Marketer to build a customer-led approach to priorities and standards across Triodos Bank
- Engage with local markets and value streams to understand their needs and translate them into usable group content plans, assets and implementation guidelines
- Create marketing communications content and assets for campaigns, always-on communications and automated customer flows
- Safeguard consistency in brand image and tone of voice across channels and markets
- Collaborate with Growth Marketing, Customer Value Marketing and Brand Management on integrated campaign design and execution
- Brief and manage external suppliers and agencies for group-level projects, ensuring quality and cost-effectiveness
- Monitor the performance of group-wide content, channels and marketing communica...
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