Head of Digital

About Us

**About Fragrances of Ireland Ltd

**INIS — the Energy of the Sea - is the signature fragrance of Fragrances of Ireland, a family-owned, independent boutique perfumery that has spent more than 30 years crafting ocean-fresh fragrance, seaweed-enriched body care, and home scent inspired by the wild Atlantic coast of Ireland. What began around a kitchen table has grown into a brand beloved by gift retailers and their customers around the world - warm, authentic and genuinely joyful - while staying true to its independent, family-run roots.

INIS has grown into a significant international brand with the United States as its primary market. Products are sold through an established B2B retail network of gift shops and lifestyle stores, Amazon and a growing Direct-to-Consumer website. The brand is at an exciting inflection point - investing in digital for the first time in a structured, ambitious way — and the Head of Digital will be the person who leads that transformation.

About The Role

This is a newly created senior leadership position with a genuinely open mandate. You will own the entire digital revenue strategy for INIS - across D2C, Amazon, paid media, SEO, email and social - and will be accountable for building the systems, team and agency relationships that deliver profitable digital growth over a 3-year horizon. You will have three direct reports initially: an Amazon Manager, a D2C /Website Manager, and a Social Media Manager.

The Head of Digital will be a hands-on commercial leader who sets strategy, drives execution, owns the numbers, and builds a high-performing digital function around them. You will inherit a brand with exceptional consumer love and near-unanimous positive sentiment — and the mandate to build the digital platform that brings it to a much larger audience.

If you are commercially sharp, brand-literate, and want to build something from the ground up with the full support of a leadership team that is genuinely committed to making this work - this is a rare opportunity.

What You'll Do

The role spans six interconnected areas of responsibility, each drawn from the INIS 3-year Digital Roadmap.

**Lead Digital Strategy and Commercial Performanc**e

• Own digital revenue targets, profitability, forecasting and budgets across all channels
• Drive sust...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis.