Brand Manager

Job Description

Preferred location: Reading - UK

We are looking for a proactive and commercially minded Brand Manager to oversee the delivery and performance of the Ronseal brand portfolio. This role is responsible for strengthening brand equity, driving profitable growth, delivering market-leading consumer campaigns, supporting customer and sales objectives, and ensuring Ronseal continues to be one of the UK's most trusted DIY brands.

Alongside brand responsibilities, the role will lead shopper marketing initiatives, retailer activation programmes and event activity to maximise visibility and conversion throughout the customer journey.

You will lead the delivery of Ronseal's communications strategy, ensuring its purpose, positioning and commercial objectives are consistently brought to life across all channels.

Responsibilities

Brand Strategy & Positioning

• Develop and execute annual brand strategies for Ronseal alongside the SBM, acting as the voice of the brand through deep customer, shopper and trade insight gained from regular engagement with sales teams, retailers and end users; identify and deliver innovative, insight-led and commercially focused marketing ideas that enhance brand visibility, drive cut-through and create a competitive advantage; protect and evolve the brand's distinctive positioning and values; and lead communication development across campaigns, innovation and retail channels, ensuring consistency across all consumer touchpoints.

Consumer Insight & Market Understanding

• Leverage consumer, category and competitor insights to identify growth opportunities, building a deep understanding of DIY consumer needs, behaviours and motivations and translating it into actionable marketing plans and innovation opportunities.

Integrated Marketing Planning

• Develop and deliver integrated marketing campaigns across digital, social, influencer, PR, CRM and retail channels, overseeing creative development and content production to drive awareness, consideration and purchase intent across key categories, while continuously improving marketing efficiency and effectiveness through optimised budget investment, enhanced performance and maximised return on investment.

Commercial Partnership & Sales Enablement

• Partner closely with Sales teams to support profitable growth across all channels and customers: communicate brand strategies, campaigns, innovations, category insights and com...

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