Integrated Marketing Manager Global Business Marketing - Dubai - GBS

Responsibilities

The Global Business Marketing (GBM) team champions TikTok in the B2B landscape, showing advertisers and sales teams how TikTok's creative ecosystem drives real business results. We build the stories, education, and go-to-market programs that sellers use to deepen client relationships across markets.

Working with brands of all sizes, we also bring campaigns to life through creative ideation, brand and event strategy, and the design and production of TikTok for Business marketing, so advertisers can create content that connect with audiences. Trends, consumer behavior, and advertising formats all move quickly on TikTok. The challenge is turning what makes the platform engaging into solutions that are creative, measurable, and scalable across very different markets, without making the experience feel like traditional advertising.

You will shape how the market understands TikTok as a business platform, and help brands show up authentically on it.

The vision of the Global Business Marketing (GBM) team is to create a global brand that amplifies our mission and establishes TikTok as a unique and critical investment for the industry we serve. Fostering best in class creative work on our platform, inspiring the industry through storytelling and showcasing our unique business brand at scale is the core focus of our collective team. Our purpose is to inspire, educate and unlock the possibilities on TikTok for the marketing community and businesses of all sizes.

We are looking for an experienced marketer to handle regional marketing activations across MENA, based out of Dubai.

This role is designed for a hands-on marketing professional who can plan, execute, and measure high-impact campaigns, events, experiences, and client-facing initiatives that directly support commercial growth. The ideal candidate will have strong exp...

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