Senior Manager, Marketing Data & Analytics

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

Summary:

We are currently seeking a Senior Manager, Marketing Data & Analytics to join our team. This role is available as flexible hybrid in our hub cities (Vancouver, Calgary, Toronto, and New York) or remote across Canada and the US.

What your team does:

The Marketing Data and Analytics team is responsible for marketing attribution and performance measurement. This team leads marketing efficiency analysis that enables channel and budget optimization. The Marketing organization relies on this team for insights on the full marketing funnel. This role will report to the Senior Director, Inbound Marketing and Operations, and work closely with demand generation, customer marketing, revenue operations, data science and business intelligence teams on marketing attribution, and optimization of the ROI of our marketing initiatives and spend. This role will drive meaningful business impact through actionable insights which influence key business decisions.

Who you are:

The ideal candidate for this role is a sharp, data-driven leader with a talent for drawing structure out of ambiguity, and a relentless focus on driving meaningful business impact through data and insights. You are passionate about unlocking marketing insights from complex and sometimes disparate data sets, have a strong business background, and a customer first focus. You have a gift for helping those around you understand the data, and a strong sense of curiosity that leads you to dig for the complete picture. You have mentored and managed individuals but are willing to roll up your sleeves and dive deep into data to produce insights.

What you’ll work on:

• Strategy and Roadmap

• Develop marketing analytics and insights roadmap working collaboratively with and assessing the needs of marketing teams and the Data Science and Insights team.
• Create a center of excellence for marketing data and reporting that enables 100+ marketers worldwide.
• Serve as a strategic partner for the marketing leadership team and CMO.

• Marketing ROI

• Lead marketing attribution, choosing the right model for each question (first touch, last touch or W-shaped) and using multi-touch attribution to guide channel mix and budget decisions
• Providing actionable insights and recommendations on improving return across marketing channels, bu...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis.