Integrated Marketing Specialist
Department: Marketing
Location: Austin, Texas
Compensation: $65,000 - $75,000 / year
Description
Are you a digital marketing professional who loves combining creativity, technology, and strategy to make an impact? Innovetive Petcare is looking for an Integrated Marketing Specialist to join our growing marketing team!
This is an exciting opportunity for a hands-on digital marketer who enjoys managing websites, optimizing content, improving search engine visibility, and bringing digital projects to life. You'll play an important role in strengthening the online presence of more than 80 veterinary hospitals across our network of specialty, emergency, and general practices.
If you're comfortable working in WordPress, understand SEO best practices, enjoy exploring new digital and AI tools, and have a knack for keeping projects organized and moving forward, we'd love to hear from you!
About Innovetive Petcare
Innovetive Petcare is an Austin-based veterinary management company supporting a growing network of 80+ specialty, emergency, and general practice veterinary hospitals. We provide business management resources, marketing expertise, and operational support that empower veterinary teams to focus on what matters most: delivering exceptional care to pets and their families.
Our mission is simple: Excellent pet care comes from exceptional teams. We believe in supporting our hospitals while preserving the unique identities and cultures that make each practice special.
What You'll Do
As our Integrated Marketing Specialist, you'll help execute digital marketing initiatives that strengthen our hospitals' online presence, improve the user experience, and support business growth across multiple veterinary brands.
Website Management & Digital Content
- Manage and maintain multiple WordPress websites using Beaver Builder and Elementor.
- Create, edit, optimize, and publish website content, including landing pages, service pages, and reusable page templates.
- Ensure website content is accurate, engaging, user-friendly, and aligned with brand standards.
- Apply on-page SEO best practices to improve organic search visibility, website traffic, and content performance.
- Maintain accurate hospital information, service details, and location content across websites and Google Business Profiles.
- Conduct website audits to identify opportunities for improvements in content, functionality, technical performance, and search visibility.
SEO & Digital Optimization
- Research and implement SEO recommendations using to...
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