Product Concepting Lead
We are seeking a highly creative and experienced Product Concepts Lead to join our innovative team within Ford's Advanced Product Concepting team. This role requires a deep understanding of the customer and market landscape, a proven track record of generating successful product concepts, and the ability to lead and mentor junior team members. You will work within the product ideation space, assessing customer, market research, and other critical inputs with a cross-functional team to develop value and differentiation. Your work will directly influence the future of Ford's passenger and commercial vehicle portfolio in Europe.
In this Position…
- Concept Generation: Lead brainstorming sessions, utilizing various ideation techniques to generate innovative and commercially viable product concepts aligned with Ford's strategic goals. This includes exploring new vehicle architectures, powertrain technologies, and user experiences.
- Market Research & Analysis: Study and understand the market research to understand the unmet customer needs within the segment, analyze competitive landscapes, and utilize emerging trends relevant to potential product concepts. This includes analyzing market data, competitor offerings, customer feedback, and government regulations impacting the industry.
- Concept Development & Documentation: Develop detailed concept documents, including translating the concept into product actions (including range, charging capabilities, and tec...
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