Planning & Promotions Lead, Portugal - Fixed-Term Contract

Job Family Group

Marketing Group

Job Description

Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.

_We are a global team at bp, please, help us with submitting an English CV.

_About The Role

As a key strategic pillar of bp growth, our mobility and convenience businesses are the shop window to our brand for consumers and businesses alike. We are a brand with heritage for consumers and as the world transitions to low carbon fuel we believe bp will continue to play a core role for consumers missions when they are on the go, be that for fuel, food and drinks for now, or food and drinks for later our business is changing and growing to future proof our brand.

A fast paced customer focused retail role with multiple interfaces and an eye for detail required, this role brings together the customer offer throughout the year to curate and execute the customer journey that optimises message delivery and delivers impact and resulting action from customers across our range of offers (fuel, loyalty and convenience) through the execution of point of sale for all retail sites (forecourt and shop).

Also owns the development and execution of promotional activations to drive targeted customer behaviour, fuel to shop conversion, loyalty acquisition, loyalty registration, fuel volume growth. Including establishing relationship with relevant promotional agencies and internally across multiple functions to implement successful promotions,

This role works closely with other marketing team members, outside of marketing with convenience buying teams and retail operations. Also working closely with partner agencies (creative and print) to land point of sale right first time for our stores

In This Role You Will

• Be the owner of the 24-month onsite activation plan, including promotional activations and POS communication planning and implementation. This includes BAU planning and seeking out new opportunities to get to market quicker, simplify operations for stores, improve sustainability of the process and reduce costs without sacrificing quality.
• Develop processes and ways of working that engage store colleagues across CO and DO to ensure excellence in onsite communication and execution, seeking to build feedback loops and continuo...

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